Participant recognition program highlights girls’s achievement within the sport
SURPRISE, Ariz. – June 28, 2022 — USA Pickleball and SHEFIT introduced at present a multi-year settlement making SHEFIT the Official Sports activities Bra Accomplice of USA Pickleball. The partnership will embrace occasion activations and the institution of the SHEFIT Rising Star Award, which will probably be awarded to standout feminine athletes at choose USA Pickleball tournaments.
“We’re excited to have SHEFIT be part of USA Pickleball in selling the game and pickleball athletes throughout the nation,” mentioned John Greene, Managing Director of Partnerships for USA Pickleball. “We look ahead to working along with a model whose mission encourages that ‘each lady will be an athlete,’ as pickleball is a enjoyable, social and inclusive sport that welcomes everybody to benefit from the wholesome advantages of taking part in the sport.”
SHEFIT is an revolutionary efficiency attire model delivering the very best degree of consolation, help and elegance for lively girls. The Patented Zip. Cinch. Raise.® adjustability in SHEFIT’s signature sports activities bras are particularly designed to reinforce efficiency for athletes of any degree.
“The expansion that pickleball is experiencing has been nothing wanting phenomenal,” SHEFIT Chief Advertising Officer Michelle Zeller mentioned. “SHEFIT is dedicated to supporting girls, so that they really feel assured in each facet of their lively lives. Pickleball really is a sport for all age teams and talent ranges, and partnering with USA Pickleball, the Nationwide Governing Physique of pickleball, provides us a terrific platform to achieve thousands and thousands of ladies who benefit from the sport.”
A signature part of the partnership would be the SHEFIT Rising Star Award which will probably be awarded upon completion of play at choose marquee occasions every year. The award will concentrate on gamers who’re rising within the sport and displaying a excessive degree of dedication, perseverance, and excellence on and off the courtroom.
“Recognizing grit, effort and accomplishment has been a part of SHEFIT’s cloth for the reason that starting,” Zeller mentioned. “With the game rising so shortly, we see an amazing alternative to help the celebrities of tomorrow.”
SHEFIT is an athletic attire firm based mostly in Grand Rapids, Mich., that creates efficiency gear and sports activities bras to ship complete management and confidence with their patented Zip. Cinch. Raise.® expertise. SHEFIT was born from founder Sara Moylan’s private want and willpower to disrupt a 40-year-old trade. That effort led to the event of SHEFIT’s Final Sports activities Bra® in 2009. To this point, SHEFIT has expanded to incorporate quite a lot of sports activities bras, leggings, athletic shorts, tops and skirts. SHEFIT’s mission is to design breakthrough gear that empowers girls of all shapes, sizes, and athletic skills to really feel their finest to allow them to be their finest. For extra info on SHEFIT go to our web site at www.shefit.com.
About USA Pickleball
USA Pickleball is a non-profit group established in 2005 to additional the game’s development in essential areas. Because the Nationwide Governing Physique, USA Pickleball promotes the expansion of pickleball by sustaining taking part in guidelines, sanctioning tournaments, setting participant rankings and offering grassroots help via a community of 1,800 ambassadors. Since 2013, USA Pickleball membership has grown to greater than 60,000. For extra info, go to usapickleball.org.
Laura Gainor – (704) 941-4191
USA Pickleball Media Relations